Scenario planning for apple

Share through Email Among the many tools a manager can use for strategic planning, scenario planning stands out for its ability to capture a whole range of possibilities in rich detail.

Scenario planning for apple

What's Hot

In the last few weeks we saw Bear Stearns and Lehman Brothers disappear because they did not prepare for market shifts. Add me to the email list! As Sands management ran up the debt, it failed to consider scenarios which could have caused people to not gamble — like a recession! And all because it forgot to plan Scenario planning for apple market shifts.

Apple is highly dependent upon computer chips for all its devices, from the Mac to the iPhone. Originally the company was built on microprocessors from Motorola. But that changed years ago as the company adopted chips from IBM. Now Apple is using chips from Intel.

And recently Apple hired the former IBM chip head to a new position managing device hardware engineering read article here.

Scenario planning for apple

Wow, Apple looks to be all over the board. Some accuse Apple of being a lousy partner with is chip suppliers. Or accuse CEO Jobs of being a control freak who is trying to get into the chip business.

2 days ago · And I can say that all of our Snapdragon OEMs today are planning to launch a 5G device smartphone in Qualcomm will be able to save legal fees once the dispute with Apple has been. Apple is using scenario planning to identify a range of potential outcomes, and it is trying its best to keep itself positioned to win regardless of which outcome occurs. It is obsessing about competitors, and keeping itself flexible to move quickly with market shifts should a competitor take an action which could jump it into the lead. Dec 07,  · About 10 years later the big winner is Apple, which used scenario planning to figure out what the market would want and need, rather than merely executing better to defend its past strength.

If they guess wrong on the chips, and over-commit, they could end up suddenly behind competitors and in big trouble. How is Apple to know if its vendors will remain on top of the technology curve?

Scenario planning for apple

If the partner slips, Apple could slip with it. Competitors are all around Apple with new products, including Google with its new phone and Motorola with its new commitment to the same software Google is using. They are trying different technology solutions with the hope of eclipsing Apple.

What we see is Apple looking forward, and seeing a range of potential scenarios. Any of these vendors could be dominant, or could be a flop. Additionally, Apple itself has some ideas about what could create market leading product that might eclipse the vendors.

What we see is a company that is keeping its options open.

Apple Footer

Apple is using scenario planning to identify a range of potential outcomes, and it is trying its best to keep itself positioned to win regardless of which outcome occurs. It is obsessing about competitors, and keeping itself flexible to move quickly with market shifts should a competitor take an action which could jump it into the lead.

You have to marvel at how clever CEO Steve Jobs is to position Apple for future success, and how good it is for investors that he would add someone to his top staff who can help keep all options open.

Apple are a… Submit a Comment Your email address will not be published.After studying Apple's announcements at WWDC and talking to developers at the conference, and based on other details I've been personally hearing about Shortcuts while at WWDC, it appears that the brightest scenario is indeed coming true in .

Apple is using scenario planning to identify a range of potential outcomes, and it is trying its best to keep itself positioned to win regardless of which outcome occurs. It is obsessing about competitors, and keeping itself flexible to move quickly with market shifts should a competitor take an action which could jump it into the lead.

Among the many tools a manager can use for strategic planning, scenario planning stands out for its ability to capture a whole range of possibilities in rich detail. How to Win in Every Scenario: Using Scenario Planning to Create Win-Win Solutions in Ukraine and in Other Complex Situations [Rom Gayoso] on timberdesignmag.com *FREE* shipping on qualifying offers.

This book is about a business research technique called Scenario Planning Scenarios were originally created in the 's for defense 5/5(8). Dec 07,  · About 10 years later the big winner is Apple, which used scenario planning to figure out what the market would want and need, rather than merely executing better to defend its past strength.

Apple Inc- Scenario Planning Brainstorming Session! Please go to: timberdesignmag.com on your smart phone or tablet In the access code filed type:

Scenario Planning by Emily Mosca on Prezi