International marketing communications

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International marketing communications

Dear IATM members and non-members, This past year we had a wonderful conference that took us to Lucerne, Berne and through the historic tunnels to the Ticino district of Switzerland on the Italian border.

As always it was wonderful to bring together colleagues from museums facing the same issues with the same lack of resources. You can read the full report at http: In Switzerland we tried a new type of model for the sessions. Instead of having presenters at each session we broke into groups and were given a problem to solve.

It was an issue that the host museum was facing but one that everyone could relate to. The result was a great set of solutions and a tighter knit group of participating museums. We will feature the same format for some of the upcoming sessions this October in Ottawa where we will delve even further in to the issues we face in the 21st century as transport and communication museums.

It is a wonderful way to engage with colleagues, share experiences and to remember how important the work that we accomplish actually is for our respective nations and the world around us. We work hard at getting the business of running a museum right but we often feel isolated in seeking solutions.

There is always a moment at every conference, no matter how experienced the museum professional that we have that aha moment or epiphany during a conversation with others or one of the sessions.

IATM | International Association of Transport and Communications Museums

If you are going to invest in one thing this year I would enjoin you to make it this conference. For many it is a long trek to North-America. But we have a great program ready for you and Ottawa is home to the national museums of Canada and a wealth of attractions.

International marketing communications

We will be in both Ottawa and Montreal for the conference. I look forward to greeting you all this fall.See more information about International Marketing Communications, find and apply to jobs that match your skills, and connect with people to advance your career.

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