Search goodExperience goodand Credence good There are many ways to classify services. One classification considers who or what is being processed and identifies three classes of services: The classification scheme is based on the ease or difficulty of consumer evaluation activities and identifies three broad classes of goods. Consumers rely on prior experience, direct product inspection and other information search activities to locate information that assists in the evaluation process.
Broasted chicken, pot roast, steaks and pork chops along with classic hamburgers, wraps and generous salads are all on the menu. The restaurant will be family owned and operated by Jeff and Betty Wright.
The Wrights will be leasing a 3, square foot space located at West Roads Shopping Center, an existing retail center located in Benbrook, a suburb in Fort Worth, Texas. The site was previously leased as an Italian Restaurant. Although the location was previously utilized as a restaurant, the former tenant removed the majority of the furniture, fixtures and equipment which will need to be replaced.
The location will also require some additional renovation to update the lavatories and increase table space in the dining area. Dinner style tables will be surrounded by wooden chairs with comfortable seating cushions.
To be the premier home-style restaurant in western Fort Worth, Texas To provide quality meals at reasonable prices with exemplary service Achieve Cover ratios of 1. We will strive to achieve this goal by: Our Service Provide the warm and friendly service expected from a family-style restaurant creating an informal, comfortable environment which will make the customers satisfied and want to return again and again.
Every customer who comes in once should want to return, and recommend us. Word—of—mouth marketing is a powerful ally. Convenience is essential to us; we need to be close to our market because we are not trying to get people to travel to reach us.
The restaurant will be wholly owned and operated by Jeff and Betty Wright. The restaurant will serve a variety of classic home-style favorites from pot roast and mashed potatoes to patty melts and vanilla ice cream.
The restaurant will be open 7 days a week with hours as follows: Jeff began his restaurant career at the age of 15 working in a quick-service foodservice operation and earned his way through college as a server and bartender. After earning his degree, he worked for a regional restaurant chain and an independent fine dining restaurant.
In these organizations he held the positions of Assistant Manager and then General Manager. After graduation she was employed by a local chain restaurant and then at a Five Star Hotel in Dallas. Betty will be employed as the Kitchen Manager.
With the high turnover of help for startup restaurants, we will rely on family to fill in where required until we are off the ground and making a profit. THR is registered in the state of Texas a community property state.
The Wrights will sub-contract the work themselves. The restaurant is located in a major traffic area, at the intersection of Camp Bowie and Cherry Road. Benbrook, a suburb of Fort Worth, Texas, has a population of over 51, according to the U. The residential population in the immediate area is comprised of a mixture of single family and multi-family housing.
Major employers include Union Pacific and Bank of America. Jeff will write the schedules. The schedules will be written in a manner that will allow the ability to increase or decrease hourly labor according to sales volume in order to maintain a consistent labor cost control.
Proper labeling and rotation techniques, accompanied by ample storage facilities will ensure that high quality prepared product will be sufficiently available to meet the demands during peak business hours.
Replenishment and ongoing preparation will continue during off peak business hours. Jeff Wright will be responsible for ordering, receiving and maintaining sufficient inventory to meet production demands. Ordering schedules will be staggered with perishable products being ordered multiple times per week to preserve freshness.
Standard grocery and supply orders will be ordered less often, according to a predetermined schedule and storage capacity.
Wright will rely on operational checklists to verify that each work shift has been properly prepared for and to insure the operational standards are followed before, during and after work shifts.
The restaurant layout, including the dining room, kitchen and serving line, has been designed for efficiency and flexibility to accommodate the fluctuation in customer traffic and peak meal periods. Upon arrival, guests will be greeted immediately by either the assistant manager or a server and asked for the seating preference.Service businesses have unique characteristics that should be explored and understood when developing a marketing plan and competitive strategy.
The four key characteristics of service businesses are: Intangibility, Inseparability, Perishability, and Variability. Service inseparability means that the production and consumption of a service cannot be separated from the provider of that service.
It also requires that a customer is physically participating in. Here's Your FAST Sample Business Plan. This Restaurant Business Plan has been written to use a starting point for developing your own The primary objectives of the business plan for Restaurant are below: Restaurant Business Plan 8 Services.
Download Sample Full Service Restaurant Business Plan. Gain insights and ideas for creating your own restaurant business plan by referring to our sample restaurant business plan for Blue Fish Grill, a casual-theme, seafood restaurant. My Surnames. COGNOMI ITALIANI "L": © Services marketing is a specialised branch of marketing.
Services marketing emerged as a separate field of study in the early s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods..
Services marketing typically refers to both business to consumer (B2C) and business-to-business (B2B) services, and.