Indian advertising campaign case study

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Indian advertising campaign case study

We liked, shared and talked about some amazing marketing campaigns in In the midst of all of this, we have shortlisted 10 marketing campaigns by Indian marketers that really stood out for us in It is obvious that there has been more amazing work done out there which we have missed out on covering in this blog.

Please do share the same in the comments section below. We have objectively looked at them and understood if they tick on all or most of the below questions Does it establish a positioning for the brand? Does it stand on a strong consumer insight? Does it induce change in buying pattern or consumer behaviour?

Does the creative do justice to the overall idea? Based on above, we have our top 10 campaigns in no particular order. We have a strong product right there which is waiting to be marketed in the right fashion.

Indian advertising campaign case study

There certainly seems to be a gap with the way we see Rajasthan Indian advertising campaign case study to foreigners. While Rajasthan is ranked no. It was after 25 years that the state returned to tourism marketing and earmarked crore budget for Rajasthan Tourism. The below campaign strikes the right chord with a potential tourist to discover new experiences in a state which has a lot to offer.

The campaign urges to discover Rajasthan and see it through your eyes to find something new and absolutely interesting. See it for yourself rather than us pointing out what is so great about it.

It does this by telling stories of different protagonists, some turn out to be funny while others purely magical. The camel, sand animated logo, folk music in the background are all elements that make the state of Rajasthan which are integrated well in the creative to develop an obvious category and product association.

It not only becomes difficult to have an extremely strong distinction from within but also to make sure that the consumer understands the difference. Ariel targets upper middle class segment who own washing machines and are willing to pay a premium for benefits like fragrance and color preservation.

It talks to an audience that is changing with time and is progressive in a society that takes them for granted. I said to myself, here comes another brand that so desperately wants to be a verb Paytm Karo. There is nothing wrong in that ambition however, I felt it was too early for a brand to be taking this position.

Moreover, if you go back and see the brands that have become verbs or have replaced themselves with services they offer, then you will realize that it happened as a natural phenomenon and not because of any sort of push marketing. What usually takes an exceptional product, immense word of mouth, likability and years of consistent performance for a brand to reach the level where it is being used in common everyday language, Paytm was able to achieve it in few years.

Stuck to the brief, did not try to oversell and scored full points on all creative aspects. You want to see the ad more than once You can easily recall the ad and differentiate from other tourism ads Swach Bharat Abhiyan — DontLetHerGo Sometimes the best ads are based on the simplest of insights.

This was based on something that we have all learn in school but never really took it to heart — Cleanliness is next to godliness.S.N. Case Title: 1: Mobile Value Added Services (MVAS Mobile): The Next Big Avenue for Mobile Operators? 2: Tech Mahindra Acquiring Majority Stakes in Satyam Computer Services Ltd., for Value Creation Out of Dump.

Case study is a “real life report relating to a particular event, over a period of time.” They play a vital role in the deep understanding of an event and facilitate the information pertaining to process of such event.

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S.N. Case Title: 1: Mobile Value Added Services (MVAS Mobile): The Next Big Avenue for Mobile Operators? 2: Tech Mahindra Acquiring Majority Stakes in Satyam Computer Services Ltd., for Value Creation Out of Dump. Although almost every business is unique in its own way, there are some universal lessons that apply to just about any kind of business.

In these case studies, we'll take a look at employee performance and retention, supply chain management, growth, ad spending, and more.

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