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Photography Studio Business Plan Executive Summary Families need photographs to capture the special moments of their lives. Families of professionals are busy, and if too much time goes by between photos, these moments are lost forever. Babies, especially, grow fast and parents need photos of them several times a year.
While nearly everyone has a camera for snapshots, people need professional quality photos when they will be shown to an important audience, and when people want to be seen in the best light. The Internet has expanded the use of photos, making it possible for anyone to send them or to publish them for wide viewing.
Professionals often have business needs for high-quality photos, and through this familiarity, they acquire a taste for them. When these professionals need photos to preserve memories, or to display family photos when they entertain at home, they have the budget and the desire for similarly high-quality photos.
Just as they appoint their homes with fine furniture and decorations, the photos on their walls need to exhibit their standards of quality.
Most people use professional photo studios only on rare occasions, such as weddings, yearbook pictures, or baby portraits. Because the client has to initiate the call, many special moments are lost and the studio loses potential business. For these reasons, business plan competition analysis model photo studios are rarely used by families as a whole.
We will establish a relationship in which we initiate the calls to keep their photos up to date. Digital files of their photos will be available for free by e-mail, or with a nominal fee for CD. The funding requested in this plan is projected to result in a comfortable annual net profit by Year 3.
We thrive on repeat business by developing relationships with our clients and calling them with timely reminders for new photos. We make professional quality photographs easily available in a digital format.
We do this by using a pricing structure that makes our digital photographs a household staple and by making it fun for them to come here or to have us in their homes. We want to keep it simple. To generate a comfortable net profit by the third year.
To develop systems of production for each product category that are easy to replicate with new clients to keep it simple and fun.
Keys to Success Our keys for success are: Target marketing for the gateway products of baby pictures, high school photos and wedding albums. Developing relationships with our clients through personal customer service, to turn one-time customers into lifetime clients. Company Summary Phoebe Peters has worked as an industrial photographer and freelance portrait photographer in Southern California for 10 years.
It will open in a leased square foot studio in downtown Eugene, Oregon. Company Locations and Facilities We will open in an square-foot studio at Main Street, the heart of the commercial district with ample free parking. The studio will have a highly visible electric sign and a foot wide display window visible to passing foot and auto traffic.
Customers will enter a public area with a counter, samples of our photographs and albums, and couches for waiting.
A separate playroom with props and other toys will accommodate children with sitting areas for parents, while a utility area off the back door will be set up to accommodate pets and their props.
Children, pets and props can be brought into the photography studio for their photographs. An office and working area will be used for assembling the final product. We see individual pictures, especially baby pictures, as gateway products for our programs of ongoing photography.
All of our photos are created in a high-resolution digital format, from which our prints are made. Since the Internet and commonly used printers typically use the lower-resolution dpi format, dpi digital files are available to clients for a nominal charge. Higher-quality digital photos and prints carry full pricing.
We will retain the high-resolution data and clients can order more prints from us if they wish. Our photo studio includes quality props for portraits and baby, child and pet photography. The physical environment of the studio is fun and accessible, making families want to come here.
Product Description Our products include: Baby Pictures Our specialty is baby pictures. We have a unique combination of props and a passion for babies.
Babies are also our prime gateway product for entering families into our programs of ongoing pictures. High School Senior Yearbook Portraits Senior pictures are a long-standing tradition that brings high school seniors into photo studios.
By making these photos easily accessible in digital form, and by marketing prominently on the Internet, we hope to capture much of this market.Should you prepare a feasibility study report or a business plan?
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